WORKSHOP |
Business Development Fundamentals |
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OVERVIEW | With products and services becoming so much more transactional and commoditised in an increasingly crowded marketplace, it is more essential than ever to be able to communicate real value by presenting proposals in terms of what the customer cares about.
This workshop equips sales people to be properly prepared, to explore and develop customer needs, understand buyer behaviour and move a conversation towards a positive customer commitment by impactful benefit statements. Sellers will learn to move away from price driven sales conversations and engage in customer orientated value creation and defined business outcomes. |
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WHO IS IT FOR? | Sales teams, sales managers, business development or customer facing roles, where being able to differentiate is important. This provides an opportunity for skill development and behaviour change that will positively affect sales performance. | |
DURATION | 2 full day sessions. | |
DELIVERY | Face-to-face training or virtual workshop
Work-based activities, including presentations, group work and real world case studies |
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Learning Outcomes |
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Please contact us on 1300 950 251 for further information and booking enquiries.