The Mid-career Entrepreneurs Program

Entrepreneurs Program

Many mid-career staff and managers are seeking alternatives to traditional salaried employment. These reasons range from a long-held desire to create and run their own business through to a perceived necessity due to current and future economic or market conditions.

There are pros and cons associated with launching a new venture mid-career. Unlike recent graduates, mid-career staff and managers bring a depth of real-world experience and knowledge gained from participating in the workplace. On the downside, they may feel out of touch with some of the language and fads associated with many start-ups. Regardless, of what stage someone is at there will always be a range of potential opportunities but also a long list of reasons to feel unsure.

The mid-career entrepreneurs program is designed with individuals at the mid of their careers in mind. Created by people who have developed and sustained their own businesses, it offers the required knowledge and skills to make a realistic appraisal of a business opportunity, develop a plan and then set about to make it happen.

Entrepreneurs Program Outline

  • Your objectives and understanding yourself
  • The concept of your business
  • Starting versus franchising or buying an existing business
  • Building your business model and business plan
  • Understanding your market and competitors
  • Intellectual property: opportunities and risks
  • Developing your marketing strategy
  • Marketing communications, establishing a digital presence
  • Social media marketing, integrated marketing and communications
  • Establishing systems processes
  • Understanding and complying with your legal obligations
  • Establishing a presence: physical/virtual or combination
  • Decisions on physical vs. digital marketplace
  • Employing staff: motivating and incentivising staff
  • Raising finance and options for venture capital
  • Tax matters including GST
  • Managing risks and quality
  • Insurance and protecting against fraud and theft
  • Financial statements, performance analysis and profit forecasting
  • Developing quotations and tender responses
  • Pricing strategies
  • Incubators, awards and export grants
  • Exploring alliance and partnership opportunities
  • Supplier and partner management
  • Pros and Cons of business models – Franchising, Distributors, Own business, Professional Services
  • Defining your target customer, purchase decision hierarchy
  • Customer management – the sales funnel
  • Sales and customer service skills
  • Managing your business and self in hard times
  • The next phase – growth or sale

Choice One of the Following 2 Streams


  • Science of Shopping
  • Store location and design
  • Range, space management and visual merchandising


  • Developing the scope of your consulting offering
  • Building your profile, networking and developing alliances with allied professionals
  • Enlarging your shadow whilst keeping costs down

Course Fees

Course Fee: $2,990 incl. GST per enrolment. This includes tuition, course materials, all meals and refreshments.

Application Process

  • Numbers will be strictly limited to 12 participants.
  • Applicants will need to indicate their area of business interest to ensure participants are not planning to launch competing ventures.

Course Timetable

Workshop Dates:

  • Days 1 & 2: Friday 14th – Saturday 15th May 2021
  • Days 3 & 4: Friday 21th – Saturday 22th May 2021

Time: 9.00AM – 4.00PM

Venue: Ground Floor, 3 Spring St, Sydney NSW 2000

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